qualitative research

qualitative research
Traditional analysis of firm-specific prospects for future earnings. It may be based on data collected by the analysts, there is no formal quantitative framework used to generate projections. Bloomberg Financial Dictionary

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qualitative research qualitative research research

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qualitative research UK US noun [U]
MARKETING a type of market research that aims to find out people's opinions and feelings rather than information that can easily be shown in numbers: »

If you want to understand the perspective of somebody else, you will first need to employ qualitative research methods.


Financial and business terms. 2012.

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  • Qualitative research — Sociology …   Wikipedia

  • qualitative research — /ˌkwɒlɪtətɪv rɪ sɜ:tʃ/ noun research based on finding the opinions and attitudes of respondents rather than any scientifically measurable data ● Qualitative research can be used to ascertain consumers’ attitudes to a new advertising campaign. ●… …   Marketing dictionary in english

  • Qualitative Research — Infobox Journal discipline = Social sciences and Cultural studies abbreviated title = noeffect abbreviation = publisher (country) = noeffect publisher = SAGE Publications country = USA publication history = noeffect history = April 2001 Present… …   Wikipedia

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  • Qualitative Research Reports in Communication — Infobox Journal discipline = Communications abbreviated title = noeffect abbreviation = publisher (country) = noeffect publisher = Eastern Communication Association country = USA publication history = noeffect history = 1999 Present website =… …   Wikipedia

  • qualitative research — noun A set of research techniques in which data is obtained from a relatively small group of respondents and not analyzed with statistical techniques …   Wiktionary

  • Qualitative marketing research — is a set of research techniques, used in marketing and the social sciences, in which data is obtained from a relatively small group of respondents and not analyzed with inferential statistics. This differentiates it from quantitative analyzed for …   Wikipedia

  • Qualitative Heuristik — ist eine von Gerhard Kleining entworfene sozialwissenschaftliche und psychologische Methodologie [1], die die Entwicklung und Anwendung von Entdeckungsverfahren in regelgeleiteter Form [2] zum Gegenstand hat. Sie konzipiert den Forschungsprozess… …   Deutsch Wikipedia

  • research — re‧search [rɪˈsɜːtʆ, ˈriːsɜːtʆ ǁ ɜːr ] noun [uncountable] 1. study of a subject to find out new things about it or to test new ideas, products etc: • A leading pharmaceutical company will finance the research. • What sets us apart from the rest… …   Financial and business terms

  • Qualitative — is used to describe:*Qualitative research, featuring a high degree of subjectivity *Qualitative data, data that is not quantifiedee also*Quality …   Wikipedia

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